C GoAgencies
Freelancer compliance

Most agency freelancer arrangements have IR35 risk hiding in plain sight.

How UK marketing agencies should handle freelancer payments, contracts, and IR35 status determination in 2025/26. The compliance gaps that cost agencies thousands when challenged.

In brief

UK marketing agencies typically have 20-40% of their cost base in freelancers. Many of those arrangements would fail an IR35 review - the freelancer works only for the agency, full-time, on agency tools, with agency direction. That's employment in HMRC's eyes. Misclassification can cost £20-100K+ per case.

The IR35 risk most agencies don't see

Since April 2021, the agency (as the end client, if private-sector medium/large) is responsible for determining IR35 status for each freelancer engagement. Many agencies assume freelancer = self-employed = no liability. That's wrong.

The legal tests for employment status apply regardless of how someone invoices. If a freelancer:

...HMRC will likely treat them as your employee, regardless of what's on the invoice. The agency owes employer NI, holiday pay, and potentially apprenticeship levy. With penalties and interest, a single misclassified case can run £20-100K+.

What good freelancer compliance looks like

How we handle it

  1. Initial audit — review your current freelancer roster, identify high-risk engagements, score each.
  2. Remediation — for high-risk, either restructure the engagement to be genuinely outside IR35 (real substitution, project-based, etc.) or move to inside-IR35 with proper PAYE handling.
  3. Process design — onboarding, contracts, status determination, payment workflow.
  4. Ongoing compliance — periodic reviews, updates, new engagement onboarding.
FAQ

Frequently asked questions

What if HMRC challenges a freelancer's status?+

They open an inquiry. You'll need to provide the SDS, contract, and evidence of the actual working relationship. If your documentation is weak or inconsistent, HMRC determines status against you, with backdated tax, employer NI, penalties (typically 30-100%) and interest.

What if our agency is small (under 50 staff)?+

For small private-sector agencies, the freelancer's own limited company is responsible for determining status. But the agency is still on the hook for genuine employment misclassification under PAYE rules - the protection is narrower than people assume.

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